Media
of the future, where is it and where is it taking us?
Traditional
media still has a slight grasp of popularity due to familiarity. As history
tells us, humans do not like change. As a cable installer for the past 8 years
and having the opportunity to work in various parts of the country, I have come
to realize that people prefer simple. The old broadcast model of one-to-many
still exists in forms of news broadcasts over the internet, radio, and
television. These traditional forms of media are just that, Simple! Turn a
television or radio on and you can have your daily dose of your preferred
station. Web 2.0 and modern technology have somewhat proven to be difficult for
some users. We also have to consider information overload and knowing which
information is credible. Many internet subscribers over the years have
displayed discomfort when it comes to navigating sites. Many who are used to
the traditional methods are extremely weary of identity theft. Even for
professionals such as myself who browse with ease seek simplicity. I have a list
of usernames and passwords taped to the back of my computer desk for 25+ online
accounts for school, work, leisure, bill payments, etc. Taking this into mind,
we must ask ourselves. Where is social media going? Im going out on a limb here
but Google and Facebook have pretty much dominated modern web plus they have
the resources and clientele to back a major merge. Also, when you take into account the launch of
apps for everything, it would not be surprising if a merge were to integrate two
very familiar sites with the use of apps and a standard operating procedure for
all users. When considering Apps in the future, think about South Africa. They’re
answer to their economic crisis is to deploy the use of App and online gaming
designers in order to bring revenue into their economy. The beauty of Apps when
considering their place in our future is their ease of use. Just imagine the
power of Google networked with Facebook that has the simplicity of Apps. I know
many of my elderly customers could appreciate simplicity in an ever changing
technology driven society.
